Pay for sends, not for contacts

Open the pricing page of almost any newsletter tool and you will find the same model: the more contacts you store, the more you pay. It sounds reasonable until you notice what it actually does to your behavior.

The contact tax punishes growth

When your bill is tied to list size, every subscriber is a liability as well as an asset. You hesitate to run that lead magnet. You think twice before importing an old list. You “clean” contacts who have not opened in a while, not because it helps your sending, but because it lowers your invoice. The pricing model is quietly working against the thing you are trying to do: grow an audience.

We bill on sends instead

SimpleNewsletter365 charges by emails sent per month. Contacts are unlimited on every plan, including Free.

• Store your entire audience at no cost.
• Pay only for the emails you actually send.
• Grow your list as large as you like without growing your bill.

Because your newsletters send through your own Microsoft 365 mailbox, the marginal cost of an email to us is close to zero. That is why we can keep allowances generous: 10,000 sends a month on Free, and up to 100,000 on Scale.

What happens at the cap?

When you reach your monthly send allowance, sending pauses with a prompt to upgrade. It is a soft cap, so there is no automatic overage billing and no surprise charge. The counter resets each billing period.

See the full pricing breakdown or read how the send-metered model works.